State grants for regional marketing will help jump-start summer visitor season

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State officials are distributing $10 million to nonprofit visitor marketing groups around the state, hoping to jump-start the 2021 summer season. Mat-Su’s Convention and Visitors Bureau received $170,385.

Bonnie Quill, director of the Mat-Su bureau, said her group will solicit in-state visitors as well as targeting messages to selected out-of-state communities.

Quill said the state money will allow an existing digital media initiative to be expand as well as launching a first-ever program to advertise the region on television within Alaska.

The grants were awarded June 1 by the state Department of Commerce Community, and Economic Development, or DCCED, after a review of proposals from regional marketing groups. The state agency

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