The year is 1905. You are a prospector in Alaska relaxing in your cabin after a chilly day of working the tailings pile. Craving a cup of joe, you pull a tin of coffee off the shelf. Though you can’t imagine it, that distinctive red can, the one you will later use for your precious supply of nails, will long outlive you. And it will give an archaeologist a good idea of when you made your Alaska home.
The coffee was Hills Bros. The can was vacuum-sealed. For more than a decade, no other coffee company mastered this technique that was first used with butter. This made Hills Bros.
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