I Went to the Woods: Hunting in the ‘like’ era


Loud and outrageous have become the recipe for commentary. Go to website and it’s a collection of short clips in which personalities make loud and outrageous arguments in the name of engagement. “Goes off…” “Rips…” It’s sizzle over substance. I often wonder if some of the loudest people believe their own “hot take” or if they just know how to play the game.

It’s not just . has turned from nightly reports, to commentary. It’s not even about storytelling, it’s about and conflict farming. How else is a network going to fill 24 hours? How else is a network going to compete with the internet?

The hunting world is

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