Bed Bath & Beyond agreed to acquire real estate services firm Fathom Holdings as it builds out its end-to-end homeownership platform, Everything Home.
The platform is built on three pillars: homeownership and transactions, omnichannel commerce and home services. The acquisition expands the homeownership and transactions vertical by adding Fathom’s brokerage, mortgage, title, insurance and homeowner financial services capabilities. Bed Bath & Beyond is aiming to be a one-stop shop for home buying, financing and furnishing.
With the tie-up, Fathom, which operates through Fathom Realty, Encompass Lending, intelliAgent, Real Results and Verus Title, will gain access to millions of Bed Bath & Beyond’s customers. The company expects the combination to boost its market presence and unlock cross-selling strategies and new business opportunities.
“Homeownership remains fragmented. People buy homes from one company, finance them through another, furnish them through a third and renovate them with someone else. We believe homeowners deserve something better,” Bed Bath & Beyond Executive Chairman and CEO Marcus Lemonis said in a press release.
“This acquisition, along with others we have announced and may pursue in the future, presents an opportunity for us to integrate the capabilities that matter most while eliminating redundancy across processes, infrastructure and leadership,” Lemonis added. “Over time, we believe these capabilities will operate seamlessly within neighborhoods across the country, enabling us to serve homeowners in more intelligent, connected and meaningful ways.”
The all-stock deal values Fathom at $53.38 million and is expected to close in the second half of 2026 pending shareholder and regulatory approvals.
“By combining with Bed Bath & Beyond, we meaningfully expand our ability to deliver a fully integrated, technology-driven experience for agents and consumers, and it positions us for long-term growth,” Fathom’s interim CEO Adam Rothstein said in a press release. “Bed Bath & Beyond’s broad customer reach and strong brand recognition, paired with our scalable real estate technology platform, creates a compelling opportunity to redefine the homeownership lifecycle and build lasting value for our shareholders.”
