JPAR founder JP Piccinini joins Real as growth leader

JP Piccinini is now a part of The Real Brokerage, joining the company as a growth leader. Piccinini is the founder of JP & Associates, REALTORS, or JPAR.

The Texas-based agent has 20 years of residential real experience. Under his leadership, JPAR grew to a 4,000-agent operation across 22 states with an annual sales volume of over $5 billion.

“I’ve spent my entire real estate career helping agents grow,” Piccinini said in a press release. “I’ve always believed success is about more than production. It’s about building a business that creates freedom, stability and long-term wealth. Real shares that philosophy. It gives agents the tools, collaboration and opportunities to grow their income in multiple ways, and I’m excited to help them unlock that potential.”

In his new role with Real, Piccinini will host in-person events in Texas, including monthly roundtables. He’ll also work alongside Chief Growth Officer Jason Cassity, providing support for agents, teams and leaders.

“At Real, we’re committed to giving out agent community the resources, technology and opportunities they need to grow thriving businesses and build long-term wealth,” said Real’s chief growth officer, Jason Cassity. “JP has spent his career building and scaling companies that empower real estate entrepreneurs. He understands what it takes to grow from an agent to operator to organization builder, and his experience will be an incredible asset to our community.”