Rocket Companies has appointed Alessio Sanfilippo as Redfin’s new CEO, effective immediately.
Sanfilippo, who previously served as vice president of insights for Reality Labs at Meta, brings more than 20 years of experience across product, data, analytics and technology.
While at Reality Labs, he led global teams across data science, data engineering and user research and helped build and grow the market for Meta’s AI-enabled wearable glasses.
Sanfilippo also worked at WhatsApp to shape the product’s U.S. growth strategy. Prior to Meta, he led data and analytics at Intuit.
Varun Krishna, CEO of Rocket Companies, said, “I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer. He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience.”
“I’ve used Redfin for years, including through some of the biggest decisions my family has made,” Sanfilippo said. “I still remember the pride I felt buying my first home. Redfin has always helped make an intimidating process easier to understand. I’m excited to work with this team and combine what Redfin has built with Rocket’s capabilities to make finding, buying and owning a home simpler for millions of people.”
